Just Who is the “King of the Moutatin”? 2014-07-02



Probably the oldest sporting rivalry in Australia is the epic struggle between Ford and Holden in the V-8 touring car competition. The relative merit of the two manufacturers is a heated topic of discussion in lounge rooms, offices, and hotels across the nation. Wherever car enthusiasts gather, you can guarantee a lively debate on this subject, and emotions often run hot as fans express their life-long loyalty to their favourite machine.

Like all great brands, the touring car manufacturers recognise that the supporters like to express their commitment in many ways, so there is a wide range of branded merchandise available. Everything from jackets and tee-shirts to mugs and key rings can now be bought carrying the colours and logos of the car manufacturers, and these items are hot sellers wherever they are available.



Indeed, the racing teams have developed dedicated merchandising departments that produce a wide and evolving range of items for the enthusiast.

The best opportunity to sell these products is at the race meetings themselves. Joanne Busuttil from Ford Performance Racing tells us, "It's really important that our merchandising products are readily available to the fans on the day. For that reason, we have a semi-trailer that we take all over the country, purely to sell our Ford Performance Racing brand supporters items. This truck is parked at the track in a central area, and on race days has constant patronage."

Joanne described the environment. "It's often dusty and sometimes raining. In addition, there are moments in the day when there are very long queues of fans.

It's really important to us that we can process the sales quickly, while at the same time keep a close track on the levels and mix of our stock. Many of these items retail for more than one hundred dollars, so it is important to have our stock levels right."

 

To help manage this important activity, Ford Performance Racing went looking for a hardware and software solution that met the following criteria: robust, easy to use, and with detailed sales monitoring and reporting. They finally chose Microsoft's Retail Management System, running on Obvios POS terminals, which are distributed in Australia by DH Technology. "The Microsoft name was definitely a factor”, says Joanne. "We have been more than satisfied with the software, both the ease of use, and the functionality of stock control. We sell merchandise in multiple locations, and the ability to receive accurate sales and stock reporting from all our fixed and mobile sites has been a great benefit to us."

We can also report that the POS terminals are coping well with the harsh environment. All Obvios terminals are made from die-cast aluminum, which is almost a prerequisite with this client, as the terminals are being constantly moved around. It was felt that plastic casings would be vulnerable to breakage during the long haul trips between race meetings, but the metal cases and robust industrial electronics of the Obvios terminals mean that when the travelling road show opens for business, it's simply a matter of pressing the "on" switch and start trading. Heat, dust, vibration and moisture don't bother the Obvios terminals – like a finely tuned Ford V-8 racing car, they just keep going and going.


There is an additional feature of the terminals that has been really well received. Each terminal has an integrated LCD screen facing the customer, and on this screen is displayed real-time race information, such as positioning and team status. This allows a fan to purchase products, and simultaneously stay in touch with the action. Joanne: "It's hard to measure, but we suspect that this feature has increased merchandise sales, because the customers can stay longer at the shop, without losing touch with the progress of the race. We love it!"

Every October at Mount Panorama racecourse in NSW, the winner of the V-8 touring car race is crowned King of the Mountain. While that honour has been share over the years between the great rivals, when it comes to crowning a “King of the Mountain” POS terminal, the winner is – Obvios!



Probably the oldest sporting rivalry in Australia is the epic struggle between Ford and Holden in the V-8 touring car competition. The relative merit of the two manufacturers is a heated topic of discussion in lounge rooms, offices, and hotels across the nation. Wherever car enthusiasts gather, you can guarantee a lively debate on this subject, and emotions often run hot as fans express their life-long loyalty to their favourite machine.

Like all great brands, the touring car manufacturers recognise that the supporters like to express their commitment in many ways, so there is a wide range of branded merchandise available. Everything from jackets and tee-shirts to mugs and key rings can now be bought carrying the colours and logos of the car manufacturers, and these items are hot sellers wherever they are available.



Indeed, the racing teams have developed dedicated merchandising departments that produce a wide and evolving range of items for the enthusiast.

The best opportunity to sell these products is at the race meetings themselves. Joanne Busuttil from Ford Performance Racing tells us, "It's really important that our merchandising products are readily available to the fans on the day. For that reason, we have a semi-trailer that we take all over the country, purely to sell our Ford Performance Racing brand supporters items. This truck is parked at the track in a central area, and on race days has constant patronage."

Joanne described the environment. "It's often dusty and sometimes raining. In addition, there are moments in the day when there are very long queues of fans.

It's really important to us that we can process the sales quickly, while at the same time keep a close track on the levels and mix of our stock. Many of these items retail for more than one hundred dollars, so it is important to have our stock levels right."

 

To help manage this important activity, Ford Performance Racing went looking for a hardware and software solution that met the following criteria: robust, easy to use, and with detailed sales monitoring and reporting. They finally chose Microsoft's Retail Management System, running on Obvios POS terminals, which are distributed in Australia by DH Technology. "The Microsoft name was definitely a factor”, says Joanne. "We have been more than satisfied with the software, both the ease of use, and the functionality of stock control. We sell merchandise in multiple locations, and the ability to receive accurate sales and stock reporting from all our fixed and mobile sites has been a great benefit to us."

We can also report that the POS terminals are coping well with the harsh environment. All Obvios terminals are made from die-cast aluminum, which is almost a prerequisite with this client, as the terminals are being constantly moved around. It was felt that plastic casings would be vulnerable to breakage during the long haul trips between race meetings, but the metal cases and robust industrial electronics of the Obvios terminals mean that when the travelling road show opens for business, it's simply a matter of pressing the "on" switch and start trading. Heat, dust, vibration and moisture don't bother the Obvios terminals – like a finely tuned Ford V-8 racing car, they just keep going and going.


There is an additional feature of the terminals that has been really well received. Each terminal has an integrated LCD screen facing the customer, and on this screen is displayed real-time race information, such as positioning and team status. This allows a fan to purchase products, and simultaneously stay in touch with the action. Joanne: "It's hard to measure, but we suspect that this feature has increased merchandise sales, because the customers can stay longer at the shop, without losing touch with the progress of the race. We love it!"

Every October at Mount Panorama racecourse in NSW, the winner of the V-8 touring car race is crowned King of the Mountain. While that honour has been share over the years between the great rivals, when it comes to crowning a “King of the Mountain” POS terminal, the winner is – Obvios!